This Blatant Knockoff Diesel Store on Canal Street in NYC Is a Real Diesel Store in Disguise

Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…

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