Feb
09
Turner Parts Ways With Data and Native Ad Exec Michael Strober
Posted in: Uncategorized
A key Turner executive in its data and native advertising unit, Michael Strober, is leaving the company, a spokeswoman confirmed on Friday.
Strober had been executive VP of client strategy and ad innovation as well as the co-head of Turner Ignite, a content and data division designed to come up with new advertising capabilities. He has also been an integral member of OpenAP, the consortium developed by Turner, Fox and Viacom last year to help standardize audience buying on TV that goes beyond traditional, basic demographics.
Strober could not be immediately reached on Friday.
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