Q&A: The 3 Main Traits of Viral Videos, According to YouTube’s Kevin Allocca

If aliens wanted to understand us, YouTube Head of Culture & Trends Kevin Allocca would give them YouTube, he writes in his new book, Videocracy. YouTube shapes our culture. We use the platform to express ourselves, to be entertained and oftentimes to learn. Like any social media platform, while YouTube is often a force for…

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