Thursday Wake-Up Call: The War Against Tony the Tiger. Plus, the Olympics on Snapchat
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
How do you fight obesity? Chile’s answer is a stunning crackdown on the marketing of junk foods, including tactics targeting kids. Cartoon brand mascots on labels are one casualty of the new rules. As The New York Times reports, “They killed Tony the Tiger. They did away with Cheetos’ Chester Cheetah.” The must-read story has before-and-after photos of cereal boxes; General Mills’ Trix looks blah without its signature cartoon rabbit. Even Mars’ M&M’s characters are out. A senator told The Times that the reform required “a hard-fought guerilla war” against the food companies; the regulations also include big warning labels about fat, sugar, calories and salt on packaging, and strict rules on TV advertising.
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