Q&AA: Reba McEntire, Crooner Colonel
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Reba McEntire is the first womanand the first music starto play Colonel Sanders in a campaign that’s nearly three-years-old. She’s also the first celebrity Colonel under U.S. Chief Marketing Officer Andrea Zahumensky, who joined KFC in December. McEntire’s Smoky Mountain BBQ fried chicken campaign debuted just as the Oklahoma native picked up her third Grammy. McEntire, 62, spoke with Ad Age from her home in Nashville. Our conversation has been edited.
What was your response when you first heard about the Colonel gig?
I was thrilled to pieces. I thought it was a great idea. It was something totally different than anything I’d ever done. Of course, I had questions and we went through discussions about it. Then after I saw the boards about what they had in mind, I was like, “Oh heck yeah, I’ll do this. This is going to be so much fun.”
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