Feb
07
Weight Watchers Plans Include Branding and, Naturally, Oprah Winfrey
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Weight Watchers’ other efforts include tweaks to its own Connect platform, which allows members to communicate with one another. It’s also trying to get more personal with members, for example, sending texts or little gifts when people reach milestones or seem to be struggling. And it’s opening an office in San Francisco to help recruit tech talent.
The stock, which soared when the relationship with Winfrey was formed, has continued to climb. On Wednesday, it was trading above $74 for the first time since 2012.
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