Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Unsuspecting customers get “blown away”almost literallyby hidden fees in a U.S. Cellular spot (which, of course, suggests you switch to U.S. Cellular to avoid such hidden fees). Rebel Wilson stars as a lazy substitute Alexa in an expansion of an Amazon Echo campaign the company formally kicked off during the Super Bowl. And Air Wick says that “Scent moves us” in a commercial for its Air Wick Essential Mist line of home fragrances.

Continue reading at AdAge.com