Feb
07
Marketing Changes at Lululemon as CEO Exits
Posted in: Uncategorized
On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.
The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing. She assumes duties that had been handled by Duke Stump, a three-year veteran responsible for campaigns such as “This Is Yoga” who left in September.
On the marketing team, Burgoyne joins Brand Creative Director Remi Paringaux, a former print magazine art director, and Senior VP of Brand Fred Uribe. Both joined last year. Burgoyne has been with Lululemon since 2006.
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