Posting to Facebook Without Paying Is a Waste of Time
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People are spending less time on Facebook. In last week’s earning’s call, Facebook’s CEO Mark Zuckerberg revealed a 5% drop in time spent last quarterabout 50 million hours a day lost.
Or perhaps it’s time gained, depending on your point of view. Zuckerberg himself admits the need to refocus Facebook on meaningful connections over passive content consumption. This comes in the wake of several past Facebook employees expressing concern about Facebook’s addictive gamification as well as President Obama’s recent interview with David Letterman warning against the effect of “the Facebook bubble.”
Arguably affected the most by all of this is Gen Z. Last month we at Hill Holliday surveyed over a thousand 18-to-24 year olds about their social media behavior. We found over 50% of our Gen Z population have considered quitting social media, with a third of them having already left a major social network permanently. At the top of their quit list? Facebookthey feel they’re wasting too much time on it.
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