Feb
05
Why Hyundai Scrapped Plans to Use Live Game Day Footage for Its Super Bowl LII Ad
Posted in: UncategorizedHyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game. The ad, which was created by Hyundai and agency Innocean, features footage of visitors to Hyundai’s NFL Super Bowl Experience driven by Genesis setting off a “hope detector” and being taken aside to a private screening of…
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