Hulu Promotes Stephen King/J.J. Abrams Series in Creepy Super Bowl Ad
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The TV network that airs the Super Bowl in any given year doesn’t let rival broadcasters buy big-game time to promote their newest series. Yet, in the last several years, they have opened their doors to streaming video platforms, who are arguably bigger threats, to advertise original series.
Hulu and Amazon’s Prime Video will both use NBC’s airwaves on Sunday to promote upcoming series during the game. It is unclear whether Netflix will join them, after running its first Super Bowl ad last year to promote “Stranger Things.”
The Super Bowl networks apparently view streaming services much the same way they see cable networks, which they occasionally let advertise in the game. The History Channel, for example, was able to promote “Swamp People” in 2012 (“This Is Your Boss”).
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