Hasta La Creative!

Two years after running a Big Game spot that sparked a fair amount of backlash, Quicken Loans is returning to the Super Bowl. The Detroit-based brand is running a 60-second ad in the second quarter of the game on Feb. 4 to highlight its Rocket Mortgage product.

“The timing is right,” says Casey Hurbis, who joined Quicken as chief marketing officer last spring after six years with Fiat. “We launched Rocket Mortgage and introduced it to the world two years ago and it’s been growing and maturing. Now’s the time to be back in front of 140 million people and share what we’ve been up to.”

Hurbis declined to comment about any celebrities featured in the ad, which Quicken will not release until after the game.

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