Jan 18

Mars Puts $745 Million Global Media Business in Review, Looks to Consolidate With One Agency

Posted in: Uncategorized

Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP’s MediaCom has handled global media planning for Mars, with the…

Related posts:

  1. Meet the World’s Worst Voice Assistant in This Brand’s Brutal, Funny Takedown of AI Robots are everywhere. And it’s a problem. They clean our...
  2. Chili’s Brings Back Its ‘Baby Back’ Jingle, but the Lyrics Are Funkier Now O’Keefe Reinhard & Paul’s first ads for Chili’s Grill &...
  3. These Clever Reversible Print Ads Show There’s a Way Out of Addiction A striking new print campaign from Germany seeks to battle...
  4. NBC Will Air Winter Olympics Live in All Time Zones; Katie Couric Will Co-Host Opening Ceremonies With the Winter Olympics just three weeks away, NBC has...
Tags:
No Responses to “Mars Puts $745 Million Global Media Business in Review, Looks to Consolidate With One Agency”

Post a Comment