Jan
12
VIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar
Posted in: UncategorizedAfter marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. “Simplification is taking two routes: putting everything together in one device or making it have a single function,” said…
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