Hasta La Creative!

What were Chad and the Alltel “sales guys” like as kids? I’d hoped to make it safely to the grave without ever finding out. No such luck. In Campbell-Ewald’s “Lemonade Stand,” we see how it all began. They were whiners as kids, and they’re whiners now. Talk about arrested development. And I mean that in terms of the overall campaign. It feels a bit tired at this point. The series probably reached its zenith last holiday season with the Rankin-Basstastic animated “sales guys” in “Santa’s Little Helper.” In terms of the new spot, well, calling Chad a “ding dong” was a nice touch. It’s just so true.

—Posted by David Gianatasio