Hasta La Creative!

Who will win the gold for crappiest commercial airing during the Olympics? Probably Subway, whose Scrabble spot isn’t tied to the Games but has been airing on NBC anyway, in a seemingly endless loop. The ad shows people emerging from Subway restaurants dripping wet, and seeming refreshed and happy. The source of their joy, it turns out, is that they’re covered in soda—having been splashed by other gleeful patrons who’ve been excitedly peeling Scrabble game pieces off their drinks. The ad is Wendy’s-esque in its presentation of anti-social behavior as lighthearted fun. And it’s not even a new spot. Subway liked it so much in 2007 that it’s brought it back for an encore.

—Posted by Tim Nudd