Nov
14
Pho, Anyone? Grubhub Suggests People 'Try Something New'
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The “Try Something New” ads (the company’s calling them a “video content series”) will run on Facebook, Instagram, YouTube and elsewhere online, including the company’s website. They’re meant to showcase the variety of food available through Grubhub, while a TV spot currently running focuses on the process of Grubhub delivery after spots earlier this year took another unscripted approach.
The people in the videos could choose from a list of different cuisines. Once the food arrived, the camera started rolling. One woman says she has eaten “pretty much every single body part, except for the brain,” but had never tried a chimichanga. So that’s what she ordered.
Another spot shows a pair of businessmen and friends who opt for Ethiopian food.
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