Here's How Kastner & Partners' Creative Chief is Tapping into Sneaker Culture
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Sneaker heads, unite: There is now a video platform, founded in partnership with Kastner & Partners’ Brandon Rochon, dedicated to highlighting the $60 billion industry and its culture.
The other founding members alongside Rochon, who will retain his role as managing chief creative officer at Kastner & Partners, include: “The Voice” Emmy award-winning executive producer Audrey Morrissey; TV director Ivan Dudynsky, known for “Celebrity Name Game” and “Hollywood Game Night”; and Dermot McCormack, veteran digital strategist, who has previously held the posts of president of video at AOL and executive VP of digital at MTV/Viacom.
Snkr Inc, with eight full-time staffers and offices in New York and Los Angeles, is a combination of a content studio and brand agency, with the mantra “while every sneaker has a sole, every soul has a story.”
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