Hasta La Creative!

After changing up its marketing leadership team this summer, Imax is ready to bring on a new global creative agency to help tell its brand story.

“It’s a complex world with complex challenges and we’re looking for a creative partner who understands our brand and our story, and can unlock the potential of the Imax proposition,” says Denny Tu, executive VP of global brand and creative at Imax.

Tu, who joined Imax in August, one month after JL Pomeroy came onboard as the new CMO, says the company is handling the review internally and is looking to make an appointment before the end of the year. Imax had worked with Mistress on global creative since the end of 2015. Tu says the relationship ended earlier this year.

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