Ford Names New Global CMO in Management Overhaul
Posted in: Uncategorized
Kumar Galhotra, president of Ford’s Lincoln brand, will add the title of Ford Motor chief marketing officer as part of a management shuffle overseen by new CEO Jim Hackett.
Stephen Odell, 62, Ford’s executive vice president of global marketing, sales and service, will retire after 37 years at Ford. Galhotra, 51, in taking over Odell’s marketing responsibilities, will be charged with “shifting investments towards product categories that play to Ford’s strengths, and developing more effective brand communications including digital services, emobility and autonomy,” the company stated.
The heads of quality, human resources and strategy are also departing by the end of the year. The moves come as North American vehicle sales slow and as Ford transitions to offering new mobility services. Ford has made strides in the quality department, finishing as the No. 2 nonpremium brand in J.D. Power’s 2017 Initial Quality Study, although the automaker has been plagued recently by recalls for door-latch issues that have cost hundreds of millions of dollars to repair.
Post a Comment