This Appliance Brand Squeezed Turkey’s Famously Long Soap Operas Into 6-Second YouTube Ads

Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023. And while adaptations for Western markets are in the works, it’s likely actual Western viewers…

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