Aug
12
Can an Olympic Sponsorship Really Help Your Image?
Posted in: Uncategorized
NEW YORK (AdAge.com) — For big brands, the Olympic Games have always been viewed as a major platform in terms of audience and exposure, and this year is no different. With a flailing economy haunting nearly every industry and shaky consumer confidence, corporate sponsors have almost as much at stake in Beijing as the athletes vying for gold.
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