Oct
04
Guiding Light: John
Posted in: Uncategorized
Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work. The advertisements highlight the positive impact Guiding Light has on the community in their mission to help recover and re-engage local men through the “guiding light of God.” The campaign—which includes billboards, digital display, print ads, kiosks, TV and more—features real stories of real men and their journey to recovery.
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