Hasta La Creative!

The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass.