Hasta La Creative!

Ad industry leaders are breathing a sigh of relief after learning that Donald Trump and Republican lawmakers are not targeting the industry as part of a sweeping tax proposal unveiled Wednesday morning.

The Association of National Advertisers and other industry groups have for years raised alarms that Congress would reduce the deductibility of advertising expenses, resulting in a new tax burden for any company that spends money on advertising. But the GOP plan rolled out today does not touch ad expenses, said Dan Jaffe, who heads the ANA’s government relations office.

“We are getting growing support for our views,” he says. “But when you cut the corporate tax code down as much as they are doing, the search for money is going to be intense. And so anybody who takes their eye of this until the very last minute is being very incautious.”

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