Hasta La Creative!

WPP’s GroupM is making a grab for the addressable TV space with the launch of Finecast, which opened in the U.K. today and plans to roll out into other countries outside the U.S. over the next two to three years.

Finecast is led by CEO Jakob Nielsen, who describes addressable TV as “the most sexy advertising product in the world.”

Addressable TV which brings online targeting and accountability to TV advertising has been gaining momentum as TV becomes more digital. GroupM opened an addressable TV service called Modi in the U.S. three years ago, which will continue to operate under its existing name.

Continue reading at AdAge.com