Sep
27
Experiential Advertising Highlights
Posted in: UncategorizedImage:
Collection Items:
Hyundai Motor Group: Chatty School Bus
Mentos: #SamHasMentosGum – The Challenge
Grolsch: Awake Your Curiosity Experiment
WWF: Wondering why there is no ice?
SOS Children’s Villages: Begging boy
Vienna Ice Coffee: Romania smiles with Vienna Ice Coffee
20th Century Fox: War for the Planet of the Apes
Hasbro: Through the Eyes of a Friend
American Express: The Voice Surprise
Migros: Love Receipts
Heineken: The Cities Project: +POOL
For Our Children Foundation: Can’t Wait For Christmas
Lenovo: Yoga Art
Subaru: The Art Of Driving
Top Eleven: Mourinho’s Press Conference
IKEA: Traditions into the future. IKEA at the National Village Museum.
Fido: Who Am I? #GoGetProud
Indian Motorcycle: Indian Motorcycle Ink
Volvo: The new Volvo VNL – The world’s largest unboxing
Sammontana: The Ice Cream of the Future
Instagram: Stories Are Everywhere
CDOT: Click It or Ticket
LG: Bring Cinema Home
Pepsi: Memory Exchange
Bijoux Indiscrets: Orgasm Sound Library Exposition
Tramontina: The unstickable poster
Cerro Porteño: Stadium built by fans
McDonald’s: Drive-Thruck
BMW: The BMW Hot Lap Pitch
IKEA: Piso 20
Thalys: Scents of the City
The Invisibles: The book you cannot read at home
Cancer Association of South Africa: Car Melanoma
20th Century Fox: Alien: Covenant
AS: Walking Buddies
Filter Magazine: From The Vinyl To Your Skin
Heineken: The timezone
American Family Insurance: Join the Club
American Family Insurance: Duet
Terre Des Femmes: Bruise Automat – The photo booth against domestic violence
Kodak: Kodak Moments App
Tempo: Pregnancy Test For Men – The Prototype
Road Safety Authority France: The Virtual Crash Billboard
Smartpolis Insurance: Car Curling
Observatoire des Inegalities: A Social Board Game
IBM: The Voice of Art
Cancer Research UK: The Breath Test
Akademia Auto ?wiat: The wheelchair hour
New York Lottery: Cash Court
Virgin Media: Delivering Awesome
WE100: First time, anytime
The Survivors Trust: The most provocative fashion show ever
Heineken: Give it your all
Davos: Get some sun
Dove: Dove is in the air
Ford: Dreams
Samsung: Love in high definition
KIA: The luxury experts
Audi: Artificial Intelligence vs You
EasyJet: Ready to take-off immediately?
Aspirin: HeroSmith
Air France: French kiss & ride in Belgium
IKEA: Mega. New year miracle
KFC: Teleconnect to Nashville
BIC: Pay with creativity
Coca-Cola: THX BOX
Latam: Christmas flight
Bang & Olufsen: Listening matters – Accent
People for Good: The togetherness shirt
Black and Decker: FLOOR99.9
Royal Roads University: Sticky note mural
Matel: Interactive Christmas Window
Volkswagen: The parcel locker
Royal Roads University: Community bookshelf
Avantgarde: George Washington admonishes Donald Trump
Orangina: Shake the Dispenser
Description:
Experimental Advertising is an important advertising medium and involves interaction or engagement in some way. The collection highlights how experiential advertising is used for many brands around the world, and shows how ones target audience makes an impact on the creative activations and/or promotions launched. Emotions and responses are usually seen and rely on its audience to meet goals and achieve measurable results.
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