Sep
18
The American Cancer Society Gets Personal in Frank First Ads From The Richards Group
Posted in: UncategorizedThe American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime…
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