Your Wednesday Wake-Up Call: Apple's New Ads. Plus, Your Handy Guide to Dmexco
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Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: You may have heard that Apple has a few new products; it also has ads to match. The flashy spot for its $999 top-of-the-line Apple X plugs its features like facial recognition, augmented reality and wireless charging; it also includes a singing animated poop emoji. But did anybody else experience a strong flash of annoyance at the fine-print message saying the charging mat will be sold separately? There’s no word on the price tag for the mat yet, but this whole iPhone X is going to cost you. A lot. Also check out a tugging-on-the-heartstrings spot for the Apple Watch, featuring real people who use the product, from a 99-year-old world traveler to a blind Chinese marathon runner (view it and read more here, by Creativity Online’s Ann-Christine Diaz.)
Also: Marketers are getting excited about Apple’s facial recognition technology, even if the idea of a phone reading your mood is pretty creepy, as Ad Age’s Garett Sloane writes.
Disney and Apple
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