Hasta La Creative!

Gen Z-focused multimedia company Awesomeness has formed an in-house creative agency, dubbed Wildness, to help advertising clients develop branded content campaigns informed by data.

Awesomeness hired a duo from Play Productions, including founder and CEO Jamie Moore and Creative Affairs VP Jared Seltzer, to run Wildness. The Wildness team will also include Awesomeness staffers who have been working on branded content and some Play Production freelancers.

“It’s important to us that this is a creative-led team, really working on creatively focused solutions,” says Awesomeness President Brett Bouttier.

Continue reading at AdAge.com