Remembering Tom Bick and What He Taught Me
Posted in: UncategorizedTom Bick, who pushed innovative digital advertising campaigns at Kraft’s Oscar Mayer brand before taking the VP-marketing job at Duluth Trading Co., died this week of a heart attack. He was 52. Bick, a Wisconsin native, was well-known and highly respected in the Midwestern marketing community and had a reputation for getting multiple agencies to work cooperatively on standout marketing campaigns. He joined Kraft in 2011 after stints at Hill Holliday and Miller Brewing Co.
Sarah Hofstetter, CEO of 360i, who worked closely with Bick when he was at Kraft, shared the following perspective on what Bick’s life and career meant to her:
I learned the devastating news yesterday that Tom Bick, a former client and someone I considered a friend and inspiring partner, died of a heart attack.
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