Animal Welfare Group Attacks KFC Campaign in U.K.
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Animal welfare protesters have gone after KFC for its latest U.K. ad campaign, demanding #ChangeforChickens and asking Colonel Sanders to commit to higher animal welfare standards.
The controverisal KFC’s campaign from Motherit’s first for the brandincludes a mural in London on which graffiti artists painted a new chicken every day for a week, accompanied by the words, “The Whole Chicken Freshly Prepared All Day Every Day.” It also includes a TV spot where a chicken struts around a barn to a hardcore rap soundtrack and ends with the line, “The chicken, the whole chicken, and nothing but the chicken.”
In protest of the way chickens bound for fast-food outlets are treated, the World Animal Protection (WAP) charity went to the graffiti wall, located close by Mother’s London office, and painted the slogan, “The whole truth about KFC chicken?” and the hashtag, #ChangeforChickens.
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