Hasta La Creative!

Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Leaders at companies including Apple, Microsoft, Procter & Gamble, Walt Disney and Salesforce have come out in support of the so-called Dreamers, people who were brought to the United States illegally as children. As Ad Age reports, some CEOs spoke up strongly against President Trump’s move to rescind a program that protects young undocumented immigrants from being deported. “This is a sad day for our country,” Facebook CEO Mark Zuckerberg wrote in a post. Disney CEO Bob Iger called the decision “cruel and misguided.” Now business leaders, who say the Dreamers are vital to the economy and businesses, are lobbying Congress for a solution. It’s another round of corporate America vs. Trump, and it seems CEOs are getting used to doing battle on political issues.

Everybody’s doing it

The new LinkedIn Audience Network is a product that lets advertisers reach its members on apps and websites that it doesn’t operate, as Ad Age’s George Slefo reports. It’s a lot like Facebook’s Audience Network. And in fact everyone seems to wants to join that party; Yelp and Pandora made similar moves last week, as Slefo notes. But will the new players manage to suck any significant ad spending away from the duopoly, Google and Facebook?

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