Mountain Dew Brings 'Walking Dead' Zombies To Life


Mountain Dew is bringing zombies to your living room, office and grocery store.

The Pepsi-owned beverage brand is partnering in a multi-million dollar deal with AMC’s “The Walking Dead” for its eighth season with an augmented reality app that will put zombie walkers in real-world environments.

“The Walking Dead” continues to be the most popular scripted show on TV, making it attractive for advertisers who are still looking for places with big audiences, an increasing rarity in today’s TV ecosystem.

Continue reading at AdAge.com

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