'Officially Bonkers': Genderless Kids Clothes Create Controversy in U.K.
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John Lewis, the upmarket retailer best known for its tear-jerking Christmas ads, has become an unlikely flag-bearer in the gender equality movement.
The favorite department store of the British middle classes has created a gender-neutral children’s clothing department, and in so doing is attracting the kind of controversy that it has spent the last 150 years trying to avoid.
Gender neutral clothing itself is hardly new. Both H&M and Zara have created unisex ranges for adults, while more high-end fashion names like JW Anderson and Rick Owens have championed unisex designs. Last year, Louis Vuitton dressed Jaden Smith, the 17-year-old son of Will Smith, in pieces from the women’s clothing range for an ad campaign promoting its spring 2016 collection.
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