Hasta La Creative!

First came the burger. Now it’s hot dogs.

That wonderfully simple snack of a sausage and bun is finally emerging from the shadow of its more-popular culinary cousin in the U.K., where burgers are ubiquitous and hot dogs an occasional treat you might enjoy at a soccer game but rarely crave.

It’s been a long time coming in a country famed for pork sausages that never embraced the hot dog in the same way as America, even though Europeans likely created it. The term “wiener” originated in Vienna while “frankfurter” comes from Frankfurt. Immigrants then took their concoctions across the Atlantic, according to the U.S. National Hot Dog and Sausage Council in Washington.

Continue reading at AdAge.com