Jan
25
Glatt Kosher Subways and Car Insurance for Dogs?
Posted in: Uncategorized
About 40% of the U.S. population owns a dog. But only about 2% of the U.S. population is Jewish, and fewer yet are glatt kosher. Still, marketers have found innovative and insightful ways to create products and services that are relevant to the lifestyles and tastes of these two highly valued consumer segments. So when it comes to U.S. Hispanic marketing, it has always been a mystery to me when clients say they can't make culturally relevant modifications to their product or service offerings.
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