Aug
23
Amazon's Ad Business Is Already (Frighteningly) Big. We Just Don't Know Exactly How Big
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Ad Age’s Scanner is your mobile-ready executive summary: must-know media and marketing news summed up in 400 words or less.
As Angela Doland noted in this morning’s Ad Age Wake-Up Call, WPP is cutting its full-year forecast, predicting 0-1% revenue growth. That news has resulted in the market hammering WPP’s share price, overshadowing another striking stat that emerged in the global ad giant’s earnings call. Business Insider’s Shona Ghosh writes this about something WPP chief Sir Martin Sorrell said this morning:
During WPP’s half-year earnings call, he estimated that Amazon had earned $2.5 billion (1.95 billion) from digital advertising. He didn’t give a time frame, but the wider context of his remarks was digital ad spend in 2016.
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