Hasta La Creative!

There is a huge client in dire need of marketing in the U.K., and the stakes couldn’t be higher for advertisers. That’s because the brand most in need of a good solid pitch is U.K. advertising itself.

Britain officially voted to leave the European Union on June 23, 2016. Since the Brexit vote, the pound has collapsed, inflation has shot up, and a new prime minister has taken office. But as the country negotiates its March 2019 departure from the EU, the true consequences of Brexit are still unknown despite much speculation and controversy.

As one ad exec says, “We’ve jumped out of the 54th floor and we’ve gone past the 32nd, but we’ve not hit the ground yet.”

Continue reading at AdAge.com