Hasta La Creative!

Following a weekend of racial tension and violence, and this week’s conflict-ridden political aftermath, one marketer is coming out with a message of unity. Hyatt Hotels has introduced the next chapter in its “World of Understanding” campaign platform with a video celebrating 50 years of inclusivity dating back to the chain’s Hyatt Regency Atlanta hotel, which opened its doors to civil rights leaders in 1967.

The two-and-a-half-minute video, released Wednesday on digital channels, includes the spoken words of artist Tarriona “Tank” Ball. “When people come together and allow their commonalities to supersede their differences, they cloak themselves in a suit of armor, galvanized by openmindness,” she says in the spot.

Though the message sems timely following the protests by white supremacists and counterprotests in Charlottesville, Virginia, on Saturday and the argument over President Trump’s response, the idea was conceived before any of that.

Continue reading at AdAge.com