Hasta La Creative!

Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns about the kinds of content appearing near its brand.

John Nitti, chief media officer at Verizon, says the company has hired Integral Ad Science, an outside ad analytics company, to verify both that it’s only paying for ads that have a sufficient chance to be seen and that those ads aren’t running near anything offensive, violent or otherwise unsuitable.

Verizon is still testing Integral Ad Science’s solution for YouTube, but expects to return its spending on the platform to normal if all goes well.

Continue reading at AdAge.com