Hasta La Creative!

The cutthroat restaurant industry is getting increasingly aggressive about technology, enlisting Facebook and Amazon in their race to make it easier for customers to order and pay for their food.

Last month, TGI Fridays began letting customers foot the bill using their Amazon accounts. And pizza chains are locked in an escalating battle to adopt new ordering methods — a contest that involves chat bots, voice-activated devices and social networks.

Papa John’s International went so far as to declare itself an “e-commerce company” this month after delivering surprisingly strong results.

Continue reading at AdAge.com