Aug
14
An Anniversary for a Fabled Marketing Flop
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line…
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