Aug
11
Fox Finds That Fewer Ads on TV Don't Necessarily Mean Less Ad Revenue
Posted in: Uncategorized
Fewer TV commercials don’t necessarily have to mean less ad revenue.
Fox Networks Group is lowering the national ad load in Sunday’s broadcast of the Teen Choice Awards by 20%, but the awards show is on track to book 30% more ad revenue than last year, according to Suzanne Sullivan, exec VP of entertainment ad sales.
The Teen Choice Awards are the latest front in a growing experiment in TV, where ratings are on a long-term decline. The awards show itself drew just 1.8 million viewers last year, a 30% drop from the year prior. Networks hope reducing commercial interruptions can help keep viewers tuned in and increase the impact of the ads that remain.
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