Hasta La Creative!

In a bid to optimize the value of its non-linear platforms, CBS has tapped Facebook alum and TV vet David Lawenda to spearhead its digital ad sales efforts.

Lawenda, who in the course of his four years as the head of global marketing solutions for Facebook helped quadruple the social media colossus’s stateside revenue, was named exec VP of digital sales and strategy. He reports to longtime CBS sales capo Jo Ann Ross, who was elevated to the role of president and chief advertising revenue officer.

Ross will continue to oversee all ad sales operations for CBS, which in May closed out its ninth consecutive season as America’s most-watched TV network.

Continue reading at AdAge.com