A Craft Brewer's Answer to Trump: A Cross-Border Bar
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Tecate Light took a shot at Donald Trump last year with an ad that mockingly proposed a beer wall along the U.S.-Mexico border. Now a craft brewer is going one step further, saying it wants to build a real bar straddling the border.
The proposal by Scotland’s BrewDog still requires approval from authorities and smells like a PR stunt, but one that could bring valuable attention to a brand looking to make a name for itself in the U.S.
“We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way,” BrewDog co-founder James Watt said in the announcement posted on the brewer’s website. “We’re planning on putting the bar there anyway until someone tells us to move it.”
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