Jul
20
Hearst's Pioneer Woman Magazine Expands in Second Outing
Posted in: Uncategorized
The Pioneer Woman Magazine is increase its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.
The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the “Pioneer Woman” show on Scripps’ Food Network. The first issue debuted on June 6 and was sold only in Walmart.
After a successful opening issue — Hearst printed another 100,000 copies after the first 150,000 sold out — The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam’s Club, Target, Walgreens and CVS in addition to Walmart.
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