Hasta La Creative!

A hard-hitting campaign for The Looking Glass Foundation, created pro bono by DDB Canada, seeks to raise awareness of the real danger of eating disorders. Check out three commercials here, here, and here. The tagline, “Not every suicide note looks like a suicide note,” is further reflected in the non-traditional element, as everyday items like a broken toothbrush, a spool of thread, and a brush full of hair were left around Vancouver as unlikely suicide notes with unnerving stories attached. My one gripe would be that according to the press release, all the executions are about young women, and not one is about young men. Far too many people already think eating disorders affect women only. My husband suffered from anorexia athletica, and the number of men who suffer from eating disorders is likely heavily under-diagnosed. C’mon DDB, show us that not every suicide note is in neat, girly handwriting. That’s what you get for doing a great job: a challenge to do even better. UPDATE: Though not mentioned in the press release, Paige Calvert kindly points out in comments that one of the radio spots was targeted toward men. Thanks, Paige! Click here to listen.

—Posted by Rebecca Cullers