Pay Up Or Lose Everything: What Madison Avenue Should Know About The WPP Ransom Hack


Employees at WPP and Mondelz, among other companies, arrived at work Tuesday to a rude suprise: A digital ransom note on their locked PCs that demanded they pay up or lose all of their files.

Staffers with infected computers were greeted with a message saying that the user’s files had been encrypted — and that it would cost more than $300 in Bitcoin to free them — in part of a worldwide cyberattack. The ransomware grinded businesses to a halt for at least a day.

The attacks on their computer systems were likely related to similar ones that exploited a Microsoft vulnerability earlier this year.

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