Hasta La Creative!

Media, Outdoor, Design
Instituto Bola Pra Frente

Instituto Bola Pra Frente is an NGO in Favela do Muquiço, one of the most violent favelas in Rio de Janeiro. Their work is to keep kids away from drug trafficking through sports and education. Even so, there are parents who don’t know about their work. And in this poor, crime-ridden community, conventional media is non-existent. We’ve transformed bullet holes scattered across the walls of the community into billboards for the Institute. Result: At the beginning of the year, 600 spots were available and 600 kids were enrolled. More 600 kids away from crime.

Advertising Agency:Agência3, Rio De Janeiro, Brazil
Vp Creative Director:Paulo Castro
VP Strategy Director:Eduardo Barbato
Creative Director:Fábio Onofre
Art Director:Diego Guerhardt
Copywriter:Saul Gervásio
Graffiti Artist:Igor Izy
Account Director:Rafaella Eyer
Producer:Fernanda Britto, Ana Hildebrandt
Film Production:Movie Machine
Sound Production:Nova Onda